Nov 30 2007
Presentation Tips 2
Being Persuasive
Tip 1: Establish Credibility.
People believe people they like, people who are similar to them, people who are trustworthy, and people who have demonstrated expertise. Work on one or all of these to build your credibility with any given group. The higher your credibility, the greater impact your message will have. Aristotle summed it up this way: “Persuasion is achieved by the speaker’s personal character when the speech is so spoken readily than others; this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.”
Tip 2: Talk About Rewards and Incentives to Those People Who Think in Terms of Payoffs.
Some people wake up every morning looking for ways to make their life better: how to save time, how to save money, how to move ahead in their careers, how to be better managers, how to get their coworkers to like them, how to win the lottery, how to complete a crossword puzzle. If these people are the group you have to win over, highlight the personal and corporate benefits of acting on your ideas. Continue Reading »