Jan 20 2008
Presentation Tips 5
Establishing A Track Record for Truth
Tip 1: Find Commonalities.
People like people who are like them. And people believe and trust people they like. Try to discover attitudes, likes, dislikes, family backgrounds, experiences, personality virtues or quirks, careers, goals, or values that you have in common with others; then emphasize those commonalities. People reason that if you’re like them in some ways, you’re probably like them in other ways. Therefore, they begin to transfer trust as friend to friend.
Tip 2: Show Concern and Compassion.
People tend to trust people who show concern for them. When they bleed, they want to know others bleed with them. Even companies have to show concern over self-interest in times of crisis. Continue Reading »